Product
Core
item_id / tmall_id / jd_sku_id
Platform-native identifiers — Taobao/Tmall item ID,
JD.com SKU ID, Pinduoduo goods ID — plus our normalised cross-platform product_id for matching the same
physical product across Chinese marketplaces where identical goods are listed under different item IDs.
"item_id": "TM-793481029384"
Product
Core
title_cn / title_en / pinyin
Full product title in Simplified Chinese (as listed),
auto-translated English title, and pinyin romanisation. Critical for global teams who need to process
Chinese product data without Mandarin capability — NLP models trained on non-Chinese data require
reliable English representations of Chinese listing content.
"title_cn": "华为Mate60 Pro 手机"
Product
Core
brand_cn / brand_en / brand_origin
Brand name in Chinese and English, plus brand country of
origin — a uniquely important field in the Chinese market where domestic brands (国货, guóhuò) command a
growing premium and "made in China" vs. "foreign brand" positioning drives distinct consumer segments on
Tmall vs. Tmall Global.
"brand_cn": "华为", "brand_origin": "CN"
Product
Core
category_cn / category_en / leaf_category
Full category breadcrumb in Chinese and English (e.g.
手机通讯 > 手机 > 华为手机) mapped to our normalised cross-platform taxonomy. Chinese platform category
hierarchies are uniquely deep — often 4–5 levels — requiring dedicated normalisation to be usable for
cross-platform analysis.
"category_en": "Mobile Phones > Huawei"
Product
Core
description_cn / description_en / key_specs
Full product description in Simplified Chinese with
machine-translated English version, and structured specifications extracted in key-value format. Chinese
product descriptions are image-heavy — we extract text from listing images using OCR where available,
recovering specification data invisible to standard HTML scraping.
"ram": "12GB", "storage": "512GB"
Product
Core
monthly_sales / monthly_sales_30d
Monthly sales volume (月销量) as displayed on the listing —
a metric uniquely visible on Chinese platforms that Western marketplaces hide entirely. This field is
one of the most powerful demand signals available in Chinese ecommerce data, directly indicating product
velocity and consumer preference without inferring from BSR-equivalent proxies.
"monthly_sales": 9842
Pricing
(CNY)
price_cny / original_price_cny / floor_price_cny
Current selling price, original "crossed-out" price, and
the lowest variant price where multiple SKUs exist — all in CNY (Chinese Yuan / Renminbi, ¥). Chinese
platform pricing is layered with multiple discount mechanisms; this field captures the headline price
before coupons and platform subsidies are applied.
"price_cny": 6999.00, "original_cny": 7999.00
Pricing
(CNY)
coupon_cny / platform_subsidy_cny / effective_price_cny
Available coupon face value in CNY, platform subsidy
(平台补贴) amount, and the true effective price after all discounts are stacked. Chinese ecommerce pricing
involves coupon stacking, platform subsidies, and red packet (红包) layers that make effective prices
10–40% lower than headline prices — invisible to basic price monitoring.
"coupon_cny": 500, "effective_price": 6499.00
Pricing
(CNY)
usd_equivalent / eur_equivalent / fx_rate_cny
CNY price converted to USD and EUR at the prevailing
PBOC (People's Bank of China) interbank exchange rate, with the rate and timestamp. Essential for global
sourcing teams, import cost calculators, cross-border price benchmarking, and international brand
management teams comparing Chinese platform pricing to Western market equivalents.
"usd_equivalent": 967.40, "rate": 7.23
Pricing
(CNY)
price_history_cny[] / price_30d_low_cny
Time-series CNY price data going back up to 24 months —
essential for tracking Double 11 (11.11), 618 Shopping Festival, Double 12 (12.12), and Spring Festival
sale pricing that drives China's ecommerce calendar. Each record is tagged with active sale event
context and platform subsidy levels at that point in time.
"price_30d_low_cny": 6299.00
Pricing
(CNY)
installment_available / huabei_plan / baitiao_plan
Whether Ant Group's Huabei (花呗) or JD Baitiao (白条)
instalment payment is available, and the monthly payment amount in CNY. Huabei is embedded in hundreds
of millions of Alipay wallets — products with zero-interest Huabei plans see materially higher
conversion rates, making this a critical demand signal.
"huabei_plan": "¥1,167/mo × 6 (0% interest)"
Pricing
(CNY)
live_commerce_price_cny / stream_coupon_cny
The price available exclusively during live commerce
(直播带货) streams on Douyin and Taobao Live, and the stream-exclusive coupon value. Live commerce in China
generates over ¥4.9 trillion annually — products carry different (usually lower) pricing during streams
than on standard listing pages, creating a distinct pricing tier only accessible via live commerce data
scraping.
"live_price_cny": 6199.00
Reviews
(评价)
rating / dsr_item_score
Aggregate product rating and DSR (Detailed Seller Rating
/ 动态评分) item description score — a uniquely Chinese metric that measures how well the product matches
its listing description on a 1–5 scale. DSR is publicly visible on Taobao and Tmall and is a primary
trust signal for Chinese consumers, penalising misleading listing photography and inflated specification
claims.
"rating": 4.9, "dsr_item_score": 4.87
Reviews
(评价)
review_count / positive_review_pct / with_image_pct
Total review count, percentage of positive reviews
(好评率), and percentage of reviews that include buyer-uploaded images. Chinese reviews with images (图文评价)
carry significantly more weight in consumer decision-making and platform search ranking — the "with
image" percentage is a unique Chinese quality signal with no Western equivalent.
"review_count": 284193, "with_image_pct": 67
Reviews
(评价)
top_reviews_cn[] / review_keywords_en[]
Top 20 most recent and most helpful reviews in
Simplified Chinese with machine-translated English versions, plus AI-extracted keyword themes in
English. Chinese review language uses unique idioms — 颜值 (visual appeal / aesthetics), 手感 (tactile
feel), 性价比 (value-for-money ratio) — all extracted and surfaced in English for non-Mandarin analysis
teams.
"keywords_en": ["value ratio", "build feel", "fast
delivery"]
Seller &
Store
seller_name_cn / seller_name_en / store_type
Seller name in Chinese and English, and store type
(Tmall Flagship 旗舰店, Tmall Speciality 专卖店, Taobao C-store, JD Self-operated 自营). The store type
distinction is critical in China — Tmall Flagship stores are brand-operated and carry guaranteed
authenticity, while Taobao C-stores are individual sellers with no authenticity guarantee.
"store_type": "Tmall Flagship 旗舰店"
Seller &
Store
tmall_flagship / jd_self_operated / authentic_guaranteed
Boolean flags for Tmall Flagship store status (highest
authenticity tier on the Alibaba ecosystem), JD self-operated product status (京东自营 — products owned and
fulfilled directly by JD.com), and platform authenticity guarantee. These are the most important trust
and quality signals in Chinese ecommerce — directly affecting buy propensity and grey-market risk.
"tmall_flagship": true, "jd_self_operated": false
Seller &
Store
dsr_service_score / dsr_delivery_score
DSR service quality score (服务态度) and logistics delivery
speed score (物流速度) — two of the three Detailed Seller Rating dimensions publicly displayed on Taobao and
Tmall. DSR scores below category averages trigger Taobao search ranking penalties — making these metrics
essential for third-party seller performance monitoring and marketplace compliance.
"dsr_service": 4.91, "dsr_delivery": 4.85
Inventory &
Logistics
in_stock / stock_quantity / presale_flag
Boolean in-stock flag, estimated stock quantity, and
presale (预售) indicator — a common Chinese ecommerce mechanism where consumers purchase goods before they
ship, often with delivery timelines of 7–30 days. Presale items need distinct handling in demand signals
— they represent committed orders, not immediate demand.
"presale_flag": true, "ship_date": "2025-06-15"
Inventory &
Logistics
ship_from_province / warehoused_province[] /
logistics_partner
The province from which the product ships, list of
warehouse provinces (for sellers with multi-warehouse distribution), and the logistics partner (SF
Express, Cainiao, JD Logistics, etc.). Province-level fulfilment data enables delivery time estimation
and supply chain mapping across China's vast logistics infrastructure.
"ship_from": "广东省", "logistics": "SF Express"
Inventory &
Logistics
variants_cn[] / sku_combination
All product SKU variations with Simplified Chinese
attribute names (颜色/尺码 — colour/size) and English translations, individual CNY prices, and stock status
per SKU combination. Chinese fashion and electronics listings can have 50–200+ SKU combinations —
complete variant coverage is essential for accurate pricing and inventory intelligence.
"sku": "黑色/512GB = ¥6999"
China-Specific
sale_event_tag / double11_price_cny / 618_price_cny
Active sale event tag (Double 11 双十一, 618 购物节, Double 12
双十二, Spring Festival 年货节, Juhuasuan 聚划算) and the historical price recorded during each major event.
Double 11 alone generates more GMV in 24 hours than the UK ecommerce market generates in a month —
capturing this pricing data is the cornerstone of China ecommerce intelligence.
"sale_event": "双十一 2025"
China-Specific
cross_border_flag / cbec_platform / origin_country
Whether the product is sold via Cross-Border Ecommerce
(跨境电商 CBEC) channels (Tmall Global, Kaola, JD Worldwide), the specific CBEC platform, and the declared
country of origin. CBEC products enter China under preferential customs rules — tracking cross-border
vs. domestic listings is essential for import analytics, brand grey-market monitoring, and CBEC policy
compliance research.
"cbec_platform": "Tmall Global", "origin": "JP"
China-Specific
live_commerce_gmv / streamer_id / douyin_shop_link
Cumulative GMV generated through live commerce streams
for this product, the streamer/KOL ID (Key Opinion Leader), and the associated Douyin Shop product link.
Live commerce has replaced search-based discovery for millions of Chinese consumers — products with high
live commerce GMV are trending demand signals invisible to traditional listing-page scraping.
"live_gmv_cny": 4820000
China-Specific
search_rank_position / keyword_visibility /
trending_score
Product search ranking, keyword visibility, and trend
score across major Chinese ecommerce platforms. Helps track discoverability, market demand, and
competitive performance.
"keyword":"华为手机", "rank_position":3,
"trending_score":92.4
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