Product
Identity 商品信息
product_id / barcode / ean
商品ID / 条形码 / EAN码
Platform-native product ID plus Chinese barcode (GS1
China 690–695 prefix) and EAN-13 for cross-platform product matching. Barcode-level matching is the
foundation of every China grocery data intelligence use case — ensuring you're comparing the exact same
250ml Yili milk box across Meituan, JD Daojia, and Hema Fresh rather than name-matched approximations
that fail on Chinese character variants.
"barcode": "6907992510479" (GS1 China 690x prefix)
Product
Identity 商品信息
name_zh / name_en / brand_zh / brand_en
中文名 / 英文名 / 中文品牌 / 英文品牌
Full product name and brand in both Simplified Chinese
(UTF-8) and English, normalised across all platforms. Bilingual naming is a China-critical requirement —
the same Mengniu Pure Milk appears as 蒙牛纯牛奶, Mengniu Milk, and transliterated variants across Meituan,
Tmall Supermarket, and JD with inconsistencies that break deduplication without explicit bilingual
matching logic.
"brand_zh": "伊利", "brand_en": "Yili"
Product
Identity 商品信息
category_zh / category_en / cn_taxonomy
中文类目 / 英文类目 / 中国电商类目体系
Full bilingual category path mapped to the Chinese
e-commerce grocery taxonomy, including China-specific categories absent from Western schemas — 卤味
(braised soy foods), 方便速食 (instant meals), 地方特产 (regional specialties), 进口商品 (imports), 有机食品 (organics),
五谷杂粮 (grains and legumes), and 春节礼盒 (Spring Festival gift boxes). Critical for China shelf-share
analysis and competitive set definitions.
"category_zh": "乳品 > 牛奶 > 纯牛奶", "cn_tax":
"DAIRY_MILK_PURE"
Product
Identity 商品信息
size / weight / unit / pack_size
规格 / 重量 / 单位 / 包装数量
Product size in platform's displayed format (e.g.
"250ml×16", "500g装", "12罐"), normalised weight or volume in standard units, and pack size. Critical for
unit-price comparison — Chinese grocery platforms sell in GCC-style multipacks (16×250ml, 12×330ml) and
Chinese-specific weight grades that require distinct normalisation logic before cross-platform price
comparisons are valid.
"size": "250ml×16", "volume_ml": 4000, "pack_units":
16
Product
Identity 商品信息
origin_province / import_flag / brand_type
产地 / 进口标志 / 品牌类型
Province or country of origin, whether the product is
imported (进口商品), and brand type classification (national brand 全国品牌, regional brand 地方品牌, private label
自有品牌, imported international brand 进口品牌). In China, imported products command 30–100% premiums in fresh
categories — origin data is a key pricing and demand signal specific to the Chinese grocery market.
"origin": "Inner Mongolia", "import": false,
"brand_type": "national"
Product
Identity 商品信息
gcj02_coords / wgs84_coords / gaode_poi_id
火星坐标 / WGS84坐标 / 高德POI编号
GCJ-02 (火星坐标系, China's mandatory coordinate system) and
WGS-84 coordinates for each store/warehouse sourcing the product, plus AutoNavi (高德地图) POI ID for
store-level intelligence. GCJ-02 is required for accurate rendering on all Chinese mapping services
(Baidu Maps, Gaode Maps, WeChat Maps) — WGS-84 alone produces 50–500m positional errors in China that
invalidate store-level availability mapping.
"gcj02": [31.241, 121.495], "gaode_poi": "B0FFHNTF12"
Pricing
价格
price_cny / sale_price_cny / was_price_cny
价格 / 促销价 / 原价
Current selling price, active sale price, and original
"was" price — all in CNY with CST timestamps. Chinese quick commerce grocery pricing is highly dynamic:
Meituan and Dingdong adjust prices multiple times per day based on inventory levels, platform-wide
promotions, and competition. Point-in-time CNY-timestamped pricing is the core of every China grocery
data intelligence use case — and prices in Beijing may differ from Shanghai by 15–30% for the same SKU.
"price_cny": 49.90, "sale_price_cny": 39.90
Pricing
价格
vat_9pct_breakdown
增值税（9%）明细
China's 9% VAT (增值税) itemisation for food products —
base price before VAT, VAT amount in CNY, and total price. Chinese grocery VAT was reduced from 10% to
9% in 2019 for agricultural and food products. VAT input credit is reclaimable by Chinese corporate
buyers and enterprise canteen procurement systems — making itemised VAT data essential for business
procurement and financial reporting use cases.
{"ex_vat_cny": 36.61, "vat_9pct": 3.29,
"inc_vat_cny": 39.90}
Pricing
价格
unit_price_cny / price_per_100g / price_per_100ml
单价 / 每100克价格 / 每100毫升价格
Calculated unit price in CNY plus normalised price per
100g and per 100ml — the Chinese consumer's standard comparison metric. Chinese platforms frequently
offer the same SKU in 2-pack, 6-pack, and 16-pack formats at materially different unit economics;
without pack-size normalisation, cross-format price comparisons are meaningless for FMCG brand pricing
analysis.
"price_per_100ml_cny": 0.998, "price_per_unit_cny":
2.49
Pricing
价格
vip_price_cny / membership_tier / platform_points
会员价 / 会员等级 / 平台积分
Platform VIP member price (e.g. Meituan 神会员, JD PLUS
member, Taobao 88VIP, Ele.me SVIP) with membership tier name and required tier level. VIP pricing on
Chinese grocery platforms can be 20–40% below listed price — invisible to standard price monitoring but
the effective price for China's 100M+ super-app subscribers. This field exposes the real competitive
price for the most valuable consumer segment.
"vip_price_cny": 34.90, "tier": "PLUS会员", "platform":
"jd"
Pricing
价格
manjian_threshold / discount_mechanics
满减门槛 / 优惠机制
Spend-threshold discount mechanics (满减, "spend X get Y
off") — the dominant promotional format in Chinese grocery e-commerce. A product priced at ¥39.90 is
effectively cheaper if it qualifies for a platform-wide 满100减30 (¥30 off ¥100 spend) promotion.
Capturing the threshold amount, discount amount, and whether the product qualifies is essential for true
CNY net-price calculation unique to China's grocery market.
{"type": "满减", "threshold_cny": 100, "discount_cny":
30}
Pricing
价格
price_history_cny[] / price_30d_low_cny
历史价格 / 近30天最低价
Time-series CNY price data going back up to 24 months —
essential for China grocery inflation tracking, Spring Festival and Golden Week promotional cadence
analysis, and competitive price intelligence at the city-district level. Each price point is timestamped
in CST (UTC+8) with platform, city, district, and active promotional event context for hyper-local price
trend analysis.
"price_30d_low_cny": 34.90,
"spring_festival_peak_cny": 55.00
Availability
库存
in_stock / stock_level / oos_since_cst
库存状态 / 库存水平 / 断货时间
Boolean in-stock flag, qualitative stock level (有货 In
Stock / 库存紧张 Low Stock / 无货 Out of Stock), and the CST timestamp when the product first went out of
stock. OOS detection is critical in China's quick commerce market — during Golden Week and Spring
Festival, key FMCG SKUs can go OOS on Meituan in under an hour, creating demand capture windows only
visible through real-time scraping.
"in_stock": true, "stock_zh": "库存紧张", "oos_since":
null
Availability
库存
city / district / street_zone
城市 / 区县 / 街道/商圈
The specific city, district (区), and commercial zone for
which this price and availability record was collected. Chinese grocery pricing is hyper-local — the
same Mengniu milk pack can vary by ¥5–10 between Jing'an District and Pudong in Shanghai on the same
platform. Every record is tied to a specific geographic location in the Chinese administrative hierarchy
for precise competitive intelligence.
"city": "Shanghai", "district": "静安区 Jing'an",
"zone": "南京西路"
Availability
库存
dark_store_id / fulfillment_type
前置仓编号 / 履约类型
ID of the dark store or front warehouse (前置仓) fulfilling
the order and fulfillment type (前置仓 dark store, 门店 retail store, 云仓 cloud warehouse, 社区团购 community
group buy). China's instant retail model is built around a dense network of urban dark stores — tracking
which warehouse fulfils which zones, and its OOS patterns, is a supply chain intelligence signal unique
to the Chinese quick commerce model.
"dark_store_id": "MT-SHA-JAN-027", "type": "前置仓"
Delivery
Intelligence 配送
delivery_window_min / delivery_fee_cny /
free_threshold_cny
配送时效 / 配送费 / 免运费门槛
Minimum delivery window in minutes (Meituan promises 30
minutes, Dingdong 29 minutes, JD Daojia 1 hour), delivery fee in CNY, and the cart value threshold for
free delivery. These three fields define the Chinese consumer's total cost of using a quick commerce
platform — essential for competitive analysis in the world's most competitive instant delivery market
where 30-minute delivery is the baseline expectation, not a premium.
"delivery_min": 30, "fee_cny": 5.00,
"free_threshold_cny": 29}
Delivery
Intelligence 配送
delivery_slots_cst[] / next_available_slot
配送时段 / 最早可配时间
Available future scheduled delivery time slots in CST
and next available slot. In China, delivery slot data from platforms like Hema Fresh and Sam's Club
China is a direct proxy for demand levels and warehouse capacity — when Hema slots fill 48 hours ahead
during Chinese New Year, it signals inventory pre-positioning failures that affect product availability
across the dark store network in that city district.
"next_slot_cst": "2025-02-01T10:00:00+08:00"
Delivery
Intelligence 配送
cold_chain_flag / temp_zone / fresh_category
冷链标志 / 温区 / 生鲜品类
Whether the product requires cold chain delivery,
temperature zone (常温 ambient / 冷藏 chilled 0–8°C / 冷冻 frozen −18°C), and whether the product is
classified as fresh produce (生鲜). China's fresh e-commerce (生鲜电商) is a distinct market segment with its
own logistics, loss-rate economics, and pricing dynamics — cold chain flag and fresh category are
critical fields for supply chain analytics in the Chinese grocery market.
"cold_chain": true, "temp_zone": "冷藏", "fresh_cat":
true
Promotions
促销
promo_type_zh / seckill_flag / promo_end_cst
促销类型 / 秒杀标志 / 促销截止时间
Active promotional mechanic in Chinese (买一送一 BOGO, 满减
spend-threshold discount, 折扣 percentage discount, 限时特价 time-limited price, 秒杀 flash kill), boolean
flash-kill flag, and promotion end timestamp in CST. Flash kills (秒杀) are a defining feature of Chinese
grocery e-commerce — a deeply discounted SKU can sell thousands of units in under a minute. Capturing
these events in real time is critical for competitive promo intelligence.
"promo_zh": "限时特价", "seckill": true, "end_cst":
"2025-06-04T23:59+08:00"
Promotions
促销
golden_week_flag / spring_festival_flag / event_name_zh
黄金周标志 / 春节标志 / 活动名称
Boolean flags for Golden Week (黄金周) — National Day (Oct
1–7) and Spring Festival (春节) demand windows, with event name in Chinese. These two events are the most
extreme demand spikes in any global grocery market: Spring Festival creates 5–10x volume on staples
(rice, cooking oil, snacks, gift boxes) and near-total OOS on certain SKUs. These flags are a
China-specific data layer with no equivalent in Western grocery datasets.
"golden_week": false, "spring_festival": true,
"event_zh": "2025春节"
Super-App
Platform 平台
wechat_miniprogram_path / alipay_item_id
微信小程序路径 / 支付宝商品ID
WeChat Mini Program deep-link path and Alipay Mini
Program item ID for direct product access within China's super-app ecosystem. The majority of Chinese
quick commerce grocery transactions occur inside WeChat (Meituan mini-program, Dingdong mini-program, JD
mini-program) or Alipay (Ele.me, Taoxianda) — making these IDs essential for products built on China's
dominant consumer platforms.
"wechat_mp_path": "/pages/item?id=MT-GC-00847291"
Nutrition
营养成分
calories / macros / serving_size / gb_label
热量 / 宏量营养素 / 份量 / 国标营养标签
Calories per 100g/100ml, macronutrient breakdown
(protein, fat, carbohydrates, sodium) per China GB 28050 nutrition label standard, and serving size.
China's nutrition labelling follows the GB national standard format — different from US FDA or EU
formats in mandatory fields (sodium rather than salt, energy in kJ and kcal) — requiring China-specific
nutrition schema to parse and normalise correctly.
"energy_kcal_100ml": 66, "protein_g": 3.2,
"sodium_mg": 50
Nutrition
营养成分
ingredients_zh / ingredients_en / allergens_zh
配料表（中文）/ 配料表（英文）/ 过敏原
Full ingredient list in Simplified Chinese and English,
plus allergen declarations for China GB 7718 standard allergens (gluten, crustaceans, fish, eggs,
peanuts, soy, milk, tree nuts, sesame). Both-language ingredient extraction is required for China
compliance tools and for multinational brands monitoring Chinese formulation differences from their
Western product variants — Chinese formulations often differ in sweetener use, emulsifiers, and
preservative type.
"allergens_zh": ["牛奶", "大豆"], "gb7718_compliant":
true
Ratings &
Reviews 评价
rating / review_count / review_language
评分 / 评价数量 / 评价语言
Aggregate product rating (Chinese platforms typically
use 4.5–5.0 scale heavily), total review count (Chinese grocery platforms accumulate 10K–500K reviews
for major SKUs), and primary review language (Simplified Chinese). High review counts on Meituan and
Dingdong are a primary search ranking signal — making review_count a direct shelf visibility indicator
that brand teams need to monitor for their SKU and competitor SKUs across all platforms.
"rating": 4.9, "review_count": 18402, "lang": "zh-CN"
Consumer
Signals 消费需求信号search_rank / wishlist_count /
add_to_cart_rate
搜索排名 / 收藏人数 / 加购率
Product search ranking, wishlist count, and
add-to-cart rate across Chinese grocery and instant retail platforms. These metrics are leading
indicators of consumer demand, often signalling category trends, seasonal demand shifts, and
promotion performance before sales data becomes visible. For FMCG brands, retailers, and investment
teams, behavioural signals provide an early view of SKU momentum, digital shelf performance, and
emerging demand patterns across China's grocery ecosystem.
"search_rank": 12, "wishlist_count": 8421,
"add_to_cart_rate": 0.184
