Product
Core
product_id / noon_sku / asin_ae
Platform-native identifiers — Noon's SKU code,
Amazon.ae's ASIN, and our normalized cross-platform product_id for matching the same item across UAE
marketplaces including Sharaf DG, Carrefour, and Namshi.
"noon_sku": "Z213AE7E5F4A13"
Product
Core
title_en / title_ar / brand
Full product title in English and Arabic (where listed),
with our auto-transliteration of Arabic-only listings to Latin script. Brand name normalized for
consistency across platforms — critical in a market where luxury and international brands dominate
search behaviour.
"brand": "Samsung", "title_ar": "سامسونج"
Product
Core
category_path / subcategory
Full category breadcrumb from the platform mapped to a
standardized UAE/MENA ecommerce taxonomy for cross-platform comparison. Includes luxury, fashion,
electronics, and FMCG hierarchies specific to Gulf retail category conventions.
"category_path": "Electronics > Mobiles > Apple"
Product
Core
description / specifications / highlights
Full product description and structured specifications
table extracted in key-value format. Bilingual where available. Enables NLP analysis, content audits,
Arabic keyword monitoring, and AI training pipelines tuned to MENA consumer language.
"storage": "256GB", "color": "Black Titanium"
Product
Core
images[] / image_count / has_360
All product image URLs in display order (main,
alternate, lifestyle, 360°) with resolution metadata and 360° view availability flag. UAE's premium
ecommerce platforms invest heavily in visual merchandising — image completeness is a strong proxy for
listing quality.
"image_count": 9, "has_360": true
Product
Core
warranty / warranty_type / return_days
Warranty duration and type (manufacturer, brand, seller,
or extended), and platform-specific return window. UAE consumer protection law mandates clear warranty
terms — these fields power compliance monitoring and consumer comparison tools.
"warranty": "2 Years", "return_days": 15
Pricing
(AED)
price_aed / was_price_aed / sale_price_aed
Current effective selling price, original "was" price
before discount, and any active sale price — all in AED. The UAE's stable dollar-peg makes AED pricing
highly reliable, but platform-to-platform price variance still runs 5–25% for the same product across
Noon vs Amazon.ae vs Sharaf DG.
"price_aed": 4599.00, "was_price_aed": 5199.00
Pricing
(AED)
vat_included / vat_amount_aed / price_ex_vat_aed
Whether the displayed price includes UAE's 5% VAT, the
absolute VAT amount in AED, and the pre-VAT base price. Essential for B2B procurement tools, tax
compliance systems, and accurate cross-border price comparison where VAT treatment differs.
"vat_amount_aed": 219.00, "price_ex_vat": 4380.00
Pricing
(AED)
discount_amount_aed / discount_pct
Discount in absolute AED and percentage off the original
price. UAE consumers are highly deal-driven — White Friday discounts can reach 70%. This field powers
deal alert systems, promotional analytics, and White Friday / Ramadan sale monitoring.
"discount_pct": 11.5, "discount_aed": 600
Pricing
(AED)
bank_offers[] / cashback_aed
Active bank card offers (e.g. 10% cashback with Emirates
NBD) and cashback value in AED. Major UAE banks — ADCB, FAB, Emirates NBD, Mashreq — run recurring
cashback programmes that can materially reduce the effective price visible only at checkout.
"cashback": "AED 200 with FAB card"
Pricing
(AED)
price_history[] / price_30d_low_aed
Time-series AED price data going back up to 24 months —
essential for tracking White Friday, Ramadan, National Day, and Dubai Shopping Festival pricing patterns
unique to UAE ecommerce retail cycles. Enables predictive discount modelling for upcoming sale events.
"price_30d_low_aed": 4199.00
Pricing
(AED)
installment_available / installment_plan[]
Whether buy-now-pay-later or bank installment plans are
available and the full plan details (tenure, monthly AED amount, zero-interest flag). BNPL adoption in
the UAE is among the highest in MENA — tracking this field exposes de-facto price variation that
headline prices miss.
"installment": "AED 767/mo × 6 (0% interest)"
Reviews &
Ratings
rating / rating_distribution
Aggregate star rating (1–5) and full breakdown of 1★
through 5★ review counts. UAE marketplaces have a cosmopolitan reviewer base — reviews often appear in
Arabic, English, Hindi, and Urdu, all captured and language-tagged by our pipeline.
"rating": 4.7, "5_star_pct": 84
Reviews &
Ratings
review_count / verified_purchases / language_breakdown
Total review count, verified purchase count, and
breakdown of review language distribution (Arabic, English, Hindi, other). Language distribution is a
valuable signal for understanding the consumer segment driving sentiment for any given product in the
UAE.
"ar_reviews_pct": 38, "en_reviews_pct": 47
Reviews &
Ratings
top_reviews[] / review_keywords
Top 10 most helpful reviews with text, rating, date, and
language tag, plus AI-extracted keyword themes. Our multilingual NLP handles Arabic script, Arabizi
(Arabic written in Latin script), and code-switched UAE reviews with high accuracy.
"keywords": ["fast delivery", "original product",
"الجودة"]
Seller &
Marketplace
seller_name / seller_id / seller_rating
Name and platform ID of the listing seller and their
aggregate rating. The UAE market has a sophisticated third-party seller ecosystem on both Noon and
Amazon.ae — tracking seller identity is essential for brand protection, grey market monitoring, and
authorized reseller compliance.
"seller_name": "iStyle UAE"
Seller &
Marketplace
noon_express / amazon_uae_fulfilled
Whether the listing carries the Noon Express (next-day
guaranteed) or Amazon UAE Fulfilled badge. These fulfilment trust signals directly affect click-through
and conversion rates in UAE — consumers heavily prefer platform-fulfilled listings over third-party
shipping.
"noon_express": true
Seller &
Marketplace
other_sellers[] / offer_count
All competing seller offers with prices, conditions, and
seller ratings. Exposes the full UAE marketplace offer landscape — critical for identifying unauthorized
grey-market sellers, tracking MAP compliance, and monitoring cross-border parallel imports common in the
Gulf.
"offer_count": 11
Inventory &
Delivery
in_stock / stock_level / restock_eta
Boolean in-stock flag, qualitative stock level (In Stock
/ Low Stock / Out of Stock), and estimated restock date where exposed. During White Friday, UAE platform
stock depletes within hours — real-time monitoring enables timely competitive opportunity response.
"stock_level": "Low Stock"
Inventory &
Delivery
emirate_availability / delivery_days_dubai
Product availability and estimated delivery timeline for
each UAE emirate (Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah, Umm Al Quwain). Delivery
times can vary significantly between emirates — especially for same-day or next-day Noon Express
coverage.
"delivery_days_dubai": 1, "delivery_days_rak": 3
Inventory &
Delivery
variants[] / variant_count
All product variations (color, storage, size, pack) with
individual AED price, availability, and stock level per variant. Essential for complete UAE catalog
coverage and variant-level price tracking, particularly for mobile devices and fashion where
color-storage combinations drive purchasing decisions.
"variants": [{color: "Titanium", storage: "256GB"}]
UAE-Specific
sale_event_tag / white_friday_price_aed
Whether the current price is part of an active UAE sale
event (White Friday, Ramadan Sale, National Day Sale, Dubai Shopping Festival, Eid Sale) and the event
name. Sale event tagging enables historical festival price analysis and predictive modelling for
upcoming Gulf retail cycles.
"sale_event": "White Friday 2025"
UAE-Specific
luxury_authenticated / grey_market_flag
Whether the product listing carries a platform
authenticity guarantee (Noon Luxury, Ounass authentication) and whether our grey-market detection
algorithm has flagged the listing as a potential parallel import. The UAE's proximity to re-export hubs
makes grey-market monitoring uniquely important.
"luxury_authenticated": true
UAE-Specific
usd_equivalent / usd_ex_rate
AED price converted to USD at the current interbank
rate, with the exchange rate timestamped. The UAE dirham's fixed peg to the USD (3.6725 AED/USD) makes
this conversion highly stable — useful for global price benchmarking and cross-currency reporting for
multinational teams.
"usd_equivalent": 1252.10, "rate": 3.6725
Sustainability
eco_rating / recyclable_packaging
Product sustainability score, packaging recyclability status, and official energy efficiency rating (where applicable). Sustainability initiatives are gaining traction across the UAE as part of national environmental goals and retailer ESG commitments.
{
"eco_rating": "B+",
"recyclable_packaging": true,
}
