Product
Identity
product_id / ean / barcode
Platform-native product ID plus EAN-13 barcode and GS1
UAE barcode prefix enabling precise cross-platform product matching. EAN-level matching is the
foundation of every UAE grocery data intelligence use case — ensuring you're comparing the exact same 1L
Almarai Full Cream milk across Noon, Carrefour UAE, and Lulu rather than name-matched approximations
across platforms that display the same SKU with different names.
"ean": "6281003006086" (GS1 UAE 628 prefix)
Product
Identity
name_en / name_ar / brand
Full product name in English and Arabic, brand name
normalised across platforms, and manufacturer/distributor where disclosed. UAE grocery platforms are
bilingual — the same product appears under different transliterations in Arabic across Noon, Talabat,
and Carrefour UAE, requiring both-language normalisation before any cross-platform analysis is reliable.
"brand": "Almarai", "name_ar": "حليب كامل الدسم"
Product
Identity
category / subcategory / aisle
Full category path from the platform (e.g. Dairy &
Eggs > Milk > UHT Milk) mapped to our standardised UAE grocery taxonomy, including Middle
East-specific categories absent from Western schemas — Arabic Sweets, Dates & Nuts, Iftar Specials,
Arabic Coffee, Oud-infused products, and Camel Milk. Category data enables share-of-shelf analysis and
competitive set definition across the Gulf FMCG market.
"category": "Dairy > Milk > UHT", "me_category":
"Dairy_Gulf"
Product
Identity
size / weight / unit / pack_size
Product size in the platform's displayed format (e.g.
"1L × 6 pack", "500g", "2kg bag"), normalised weight or volume in standard units, and pack size for
multipack products. Critical for unit-price comparison in the UAE market where the same brand is sold in
GCC-specific multipacks (6×1L, 24×200ml) that don't appear in other markets and require distinct
normalisation logic.
"size": "1L x 6", "volume_ml": 6000, "pack_units": 6
Product
Identity
images[] / thumbnail_url
All product image URLs in display order — main product
shot, Arabic label angle, nutrition panel images, and Halal certification seal where visible on-pack.
Images are used by UAE FMCG data teams for planogram analysis, Arabic packaging change detection, and
competitive creative benchmarking across retailer websites and quick commerce app interfaces.
"image_count": 5, "has_arabic_label": true
Product
Identity
country_of_origin / imported_flag
Country of manufacture or origin and whether the product
is locally produced, GCC-manufactured, or imported. In the UAE, country of origin is a major purchase
driver — products from Saudi Arabia, Egypt, and local UAE farms command different price premiums and
demand patterns than imports from Europe or Asia. This field enables origin-based competitive analysis
unique to the Gulf market.
"origin": "Saudi Arabia", "imported": false,
"gcc_made": true
Halal &
Compliance
halal_certified / halal_authority
Boolean Halal certification flag and the certifying
authority (ESMA — Emirates Authority for Standardisation & Metrology, SASO for Saudi-origin
products, MUIS for Singapore-imported products, JAKIM for Malaysian products). Halal status is a
mandatory purchase requirement for a large share of UAE consumers and a compliance requirement for
products sold in UAE retail — this is a UAE-critical data field with no direct equivalent in Western
market schemas.
"halal_certified": true, "authority": "ESMA-UAE"
Halal &
Compliance
alcohol_free_flag / pork_free_flag
Explicit alcohol-free and pork-free boolean flags
scraped from product descriptions and certification data. Many UAE consumers filter exclusively by these
flags before Halal certification details — particularly on Noon and Talabat Groceries where filter
options are prominently featured. These flags power Halal product discovery features, dietary compliance
apps, and institutional procurement systems in the UAE market.
"alcohol_free": true, "pork_free": true
Pricing
price_aed / sale_price_aed / was_price_aed
Current selling price, active sale price, and original
"was" price — all in AED. UAE quick commerce grocery pricing is dynamic: Noon and Talabat adjust prices
multiple times per day during Super Saver Days, flash sale events, and Ramadan promotional windows.
Point-in-time AED-timestamped pricing with GST (UTC+4) is the core of every UAE grocery data
intelligence use case.
"price_aed": 24.75, "sale_price_aed": 19.95
Pricing
vat_5pct_breakdown
UAE-specific 5% VAT itemisation — base price before VAT,
VAT amount in AED, and total VAT-inclusive price. Unlike most consumer markets, UAE grocery pricing
frequently displays both ex-VAT and inclusive prices depending on the platform, causing significant
consumer confusion and data discrepancies. Our schema normalises all prices to VAT-inclusive AED with a
separate ex-VAT field — enabling accurate cross-platform comparison and corporate expense VAT reclaim
processing.
{"ex_vat": 19.00, "vat_aed": 0.95, "inc_vat": 19.95}
Pricing
unit_price_aed / price_per_100g / price_per_litre
Calculated unit price in AED in the platform's displayed
format plus normalised price per 100g and price per litre where applicable. Unit price comparison in the
UAE is complicated by the prevalence of GCC-specific multipacks — a 6×1L pack priced at AED 24.75 has a
meaningfully different unit economics profile than a single 1L at AED 5.25, and platforms display unit
pricing inconsistently.
"price_per_litre_aed": 3.33, "price_per_100ml_aed":
0.33
Pricing
noon_super_saver / subscription_price_aed
Noon Super Saver programme price and InstaShop Fresh
Pass or Talabat Pro subscription-discounted price in AED, with the programme name and membership tier.
Subscription-based grocery discounts in the UAE can be 15–25% below listed price — invisible to standard
price monitoring but the effective price for a large share of active UAE quick commerce users.
"noon_super_saver": 17.50, "fresh_pass_price": 18.00
Pricing
price_history_aed[] / price_30d_low_aed
Time-series AED price data going back up to 24 months —
essential for UAE grocery inflation tracking, Ramadan/Eid promotional cadence analysis, and competitive
price intelligence. Each price point is timestamped with the platform, retailer, emirate, and any active
promotional event — enabling emirate-level price trend analysis across Dubai, Abu Dhabi, Sharjah and all
seven UAE markets.
"price_30d_low_aed": 17.50, "ramadan_peak_aed": 21.00
Pricing
promo_type / ramadan_offer_flag / promo_end_date
Active promotional mechanic type (Buy 2 Get 1 Free, %
off, AED value off, bundle deal, Ramadan special), Ramadan/Eid offer boolean flag, and promotion end
date. UAE grocery promotions intensify dramatically during Ramadan — when volumes spike 3–5x — and
during National Day, Eid Al Adha, and Dubai Shopping Festival. Capturing promotional mechanics with
event-context flags is essential for true price intelligence in the Gulf FMCG channel.
"promo": "Buy 2 Get 1", "ramadan_offer": true, "end":
"2025-03-30"
Availability
in_stock / stock_level / oos_since
Boolean in-stock flag, qualitative stock level (In Stock
/ Low Stock / Out of Stock), and the timestamp when a product first went out of stock in GST. OOS
detection is one of the most valuable UAE quick commerce data signals — a competitor going OOS on a key
FMCG SKU during Ramadan opens a demand capture window that can be measured in hours before they restock,
given the elevated purchase velocity of the season.
"in_stock": true, "stock_level": "Low", "oos_since":
null
Availability
emirate / district / area
The specific emirate (Dubai, Abu Dhabi, Sharjah, Ajman,
RAK, Fujairah, UAQ), district, and delivery area for which this price and availability record was
collected. UAE grocery pricing varies materially by emirate — the same Barakat Fresh Juice pack can be
priced differently on InstaShop across Dubai Marina, Downtown Dubai, and Abu Dhabi Corniche zones. Every
record is tied to a specific geographic UAE location.
"emirate": "Dubai", "district": "Jumeirah", "area":
"JBR"
Availability
click_collect_available / drive_through_flag
Whether the product is available for click-and-collect
and drive-through collection at UAE hypermarket locations (Carrefour, Lulu, Géant). Click-and-collect
has grown rapidly in the UAE market — particularly at Lulu Hypermarket and Carrefour UAE — as high car
ownership and heat-driven reluctance to walk make drive-through pickup a preferred fulfilment mode for
UAE grocery shoppers.
"click_collect": true, "drive_through": true
Delivery
Intelligence
delivery_window_min / delivery_fee_aed /
free_threshold_aed
Minimum delivery window in minutes (Talabat Groceries
promises 30 minutes, InstaShop 1 hour, Kibsons next-morning), delivery fee in AED, and the cart value
threshold for free delivery. These three fields define the UAE consumer's true cost of using a quick
commerce platform — essential for competitive positioning analysis in a market where 30-minute delivery
is the norm and temperature-controlled delivery is a differentiator.
"delivery_min": 30, "fee_aed": 5.00,
"free_threshold_aed": 150}
Delivery
Intelligence
delivery_slots[] / next_available_slot_gst
Available future delivery time slots (GST timestamps)
and next available slot. In the UAE, delivery slot availability is constrained by extreme summer heat
(June–September) when driver availability and vehicle capacity limitations reduce delivery throughput —
making slot data a direct proxy for UAE-specific seasonal demand and logistics capacity signals absent
from other market datasets.
"next_slot_gst": "2025-06-04T17:00:00+04:00"
Delivery
Intelligence
cold_chain_flag / temperature_zone
Whether the product requires cold chain delivery and its
temperature zone classification (ambient, chilled 2–8°C, frozen −18°C, fresh produce).
Temperature-controlled delivery is a critical differentiator in the UAE market — with ambient
temperatures exceeding 48°C in summer, cold chain compliance directly impacts product quality and
platform reliability perception. Kibsons and Barakat specialise in this segment.
"cold_chain": true, "temp_zone": "chilled_2_8c"
Nutrition
& Ingredients
calories / macros / serving_size
Calories per serving, macronutrient breakdown (protein,
fat, carbohydrates, sugar, sodium), and serving size as displayed on the UAE nutrition label (formatted
to ESMA GS1 UAE standards). Extracted from platform nutrition panels and structured into a consistent
schema — enabling nutritional benchmarking, health claim validation, and dietary compliance analysis
across the UAE product catalog including imported and locally produced items.
"calories_per_100ml": 63, "protein_g": 3.2, "fat_g":
3.5
Nutrition
& Ingredients
ingredients_en / ingredients_ar / allergens[]
Full ingredient list in English and Arabic, plus
allergen declarations for the 14 UAE ESMA-recognised allergens (including gluten, milk, eggs, tree nuts,
sesame, soya, mustard, lupin, molluscs). Both-language ingredient extraction is required for UAE
compliance tools given the ESMA requirement for bilingual Arabic/English labelling on all food products
sold in the UAE market.
"allergens": ["milk", "soya"], "label_language":
["en", "ar"]
Ratings &
Reviews
rating / review_count / verified_purchases
Aggregate product rating (1–5 stars), total review
count, and verified purchase count where available. UAE grocery platform ratings are dominated by
Arabic-language reviews on Noon and Talabat — making the review_count and verified purchase fields key
signals for product discovery ranking and shelf visibility on UAE quick commerce search results, where
highly-rated items get preferential placement in sponsored and organic slots.
"rating": 4.7, "review_count": 1284
Ratings &
Reviews
top_reviews[] / review_language / review_keywords
Top 10 most helpful consumer reviews with text (Arabic
and English), rating, date, language, and verified flag, plus AI-extracted keyword themes. UAE grocery
reviews surface Halal compliance concerns, freshness issues, Arabic vs. imported product preferences,
and packaging problems in both languages — providing quality and sentiment signals that brand teams need
for Gulf market-specific product iteration and Arabic consumer insight.
"keywords": ["fresh", "حلال", "good value", "خدمة
سريعة"]
Product Lifecycle Intelligence
first_seen_date / last_seen_date / new_product_flag
Tracks when a product first appeared, when it was last observed, and whether it is newly launched. This helps FMCG brands and retailers monitor competitor launches, identify delisted SKUs, measure product longevity, and spot emerging trends across UAE grocery platforms.
"first_seen_date": "2025-02-12",
"last_seen_date": "2025-06-04",
"new_product_flag": true,
