Product Core
product_id / asin / sku
Platform-native identifiers (ASIN for Amazon, SKU for others) plus our normalized cross-platform product_id for matching the same item across marketplaces.
"asin": "B09G9FPHY6"
Product Core
title / brand / manufacturer
Full product title as listed, extracted brand name (normalized for consistency), and manufacturer where disclosed — essential for catalog deduplication and brand tracking.
"brand": "Sony"
Product Core
category_path / subcategory
Full category breadcrumb from the platform (e.g. Electronics > Headphones > Wireless) mapped to our standardized taxonomy for cross-platform comparison.
"category_path": "Electronics > Headphones"
Product Core
description / bullet_points
Full product descriptions and marketing bullet points extracted verbatim. Useful for NLP analysis, content audits, keyword monitoring, and AI training datasets.
"bullet_points": ["Active Noise Cancelling", ...]
Product Core
images[] / image_count
All product image URLs in order (main, alternate, lifestyle, 360°) with resolution metadata. Supports competitive creative analysis and catalog completeness scoring.
"image_count": 7
Product Core
model_number / upc / ean
Manufacturer model numbers and universal barcodes (UPC/EAN/GTIN) enabling precise product matching, inventory reconciliation, and cross-retailer price parity.
"upc": "194253389453"
Pricing
price / list_price / sale_price
Current selling price, original list price, and any active sale price. Scraped at point-in-time with timestamps — the foundation of any price monitoring or dynamic pricing system.
"price": 189.00, "list_price": 249.00
Pricing
discount_amount / discount_pct
Calculated discount in dollar amount and percentage. Automatically computed from list and current price — ready to use in price tracking dashboards and deal alerts.
"discount_pct": 24.1
Pricing
price_history[] / price_30d_low
Time-series price data going back up to 24 months. Each entry is timestamped and tagged with marketplace and seller. Enables trend analysis, seasonal pricing detection, and inflation monitoring.
"price_30d_low": 174.99
Pricing
coupon_active / coupon_value
Whether a platform coupon is active and its face value. Critical for true price comparison — the displayed price often doesn't reflect clippable coupons that affect actual consumer cost.
"coupon_value": 15.00
Pricing
prime_price / subscribe_save_price
Amazon-specific pricing tiers: Prime member price and Subscribe & Save discount price when available. Essential for full price landscape analysis on Amazon.
"subscribe_save_price": 170.10
Pricing
shipping_cost / free_shipping_eligible
Quoted shipping cost and whether the product qualifies for free shipping (Prime, Walmart+, etc.). Required for landed-cost calculations in price comparison engines.
"free_shipping_eligible": true
Reviews & Ratings
rating / rating_distribution
Aggregate star rating (1–5) and the full breakdown of 1★ through 5★ review counts — enabling sentiment analysis, quality scoring, and identifying products with suspicious review profiles.
"rating": 4.7, "5_star_pct": 82
Reviews & Ratings
review_count / verified_reviews
Total review count and count of verified purchase reviews. Differentiation matters — unverified reviews are common in review manipulation and can skew product quality signals.
"review_count": 94821
Reviews & Ratings
top_reviews[] / review_keywords
Top 10 most helpful reviews (text, rating, date, verified flag, helpful votes) plus AI-extracted keyword themes. Powers sentiment analysis, NPS benchmarking, and product insight generation.
"review_keywords": ["battery life", "noise cancelling"]
Reviews & Ratings
qa_count / top_questions[]
Number of customer Q&A entries and the top questions with answers extracted from the product page. Valuable for understanding unmet customer information needs and content gaps.
"qa_count": 1247
Seller & Marketplace
seller_name / seller_id
Name and platform ID of the product's buy-box winner. Tracks which seller is winning the featured position — Amazon's own, a 3P FBA seller, or a merchant-fulfilled seller.
"seller_name": "Amazon.com"
Seller & Marketplace
fulfilled_by / fulfillment_type
Whether the item is fulfilled by Amazon (FBA), Walmart Fulfillment Services, or merchant-fulfilled (MFN/3PL). Directly correlates with delivery speed, return policy, and consumer trust.
"fulfilled_by": "FBA"
Seller & Marketplace
seller_rating / seller_review_count
Third-party seller's aggregate rating and total review count. A crucial trust signal for marketplace risk assessment, MAP compliance, and unauthorized seller detection.
"seller_rating": 98.2
Seller & Marketplace
other_sellers[] / offer_count
All available seller offers including their prices, conditions, and shipping options. Exposes the full competitive offer landscape — not just the buy-box winner — critical for MAP monitoring.
"offer_count": 23
Inventory & Availability
in_stock / stock_quantity
Boolean in-stock flag and estimated unit count where available. Enables out-of-stock detection, competitive opportunity alerts, and supply chain intelligence.
"in_stock": true, "stock_qty": "500+"
Inventory & Availability
variants[] / variation_count
All product variations (size, color, style, pack) with individual SKU, price, and availability per variant. Essential for true catalog coverage and variant-level price tracking.
"variants": [{size: "M", color: "Blue"...}]
Inventory & Availability
bsr_rank / bsr_category
Amazon Best Seller Rank (primary and subcategory) — one of the most powerful demand proxies in ecommerce. Tracked over time to detect sales velocity shifts and trending products.
"bsr_rank": 3, "bsr_category": "Electronics"
Listing Intelligence
keywords / search_terms
Backend search keywords and indexed search terms extracted from structured markup, alt text, and listing metadata. Drives SEO competitive analysis and keyword gap research.
"keywords": ["wireless earbuds", "anc"]
Listing Intelligence
badges / certifications
Platform-awarded trust badges (Amazon's Choice, Bestseller, Climate Pledge Friendly) and product certifications (Energy Star, FSC, organic, non-GMO) extracted from listings.
"badges": ["Amazon's Choice", "Climate Pledge"]
Listing Intelligence
scraped_at / data_freshness
ISO 8601 timestamp of the extraction event and a staleness indicator. Every record is time-stamped so consumers can assess data freshness for time-sensitive applications.
"scraped_at": "2025-06-04T09:14:22Z"
Competitive Intelligence
competitor_price / competitor_count
Prices for the same or equivalent products across competing marketplaces, along with the number of competitors detected. Enables real-time competitive pricing analysis, assortment benchmarking, and market share insights.
"competitor_price": 179.99,
"competitor_count": 12
Delivery & Logistics
delivery_date / delivery_speed
Estimated delivery date, shipping speed, and fulfillment promise shown to customers at the time of scraping. Helps analyze customer experience, marketplace performance, and logistics competitiveness.
"delivery_date": "2026-06-08",
"delivery_speed": "2-Day Delivery"
Sales Performance
estimated_monthly_sales / revenue_estimate
AI-estimated monthly unit sales and revenue generated by the product based on ranking, historical trends, pricing, and marketplace signals. Provides a strong demand indicator for market research, product sourcing, and competitive analysis.
"estimated_monthly_sales": 12450,
"revenue_estimate": 2353050.00
Product Trends
trend_score / sales_velocity
Measures product momentum using ranking movements, review growth, price changes, and demand signals over time. Helps identify trending products, emerging opportunities, and declining categories before competitors react.
"trend_score": 89,
"sales_velocity": "+18.4%"