Product
Core
product_id / fsn / asin_in
Platform-native identifiers — Flipkart's FSN (Flipkart
Serial Number), Amazon India's ASIN, and our normalized cross-platform product_id for matching the same
item across Indian marketplaces.
"fsn": "MOBGTAGPTJZZMCH5"
Product
Core
title / brand / manufacturer
Full product title as listed (including Hindi/regional
transliteration where applicable), extracted brand, and manufacturer. Essential for catalog
deduplication across Flipkart, Amazon, and Meesho listings of the same item.
"brand": "boAt"
Product
Core
category_path / subcategory
Full category breadcrumb from the platform (e.g.
Electronics > Mobiles > Samsung) mapped to a standardized Indian ecommerce taxonomy for cross-platform
comparison and segment analysis.
"category_path": "Mobiles > Samsung"
Product
Core
description / highlights / specifications
Full product description, marketing highlights, and
structured specifications table (RAM, storage, color, warranty etc.) extracted in structured key-value
format — not just raw text.
"ram": "12GB", "storage": "256GB"
Product
Core
images[] / image_count
All product image URLs (main, alternate, 360°,
lifestyle, video thumbnail) with resolution metadata. Enables competitive creative analysis, catalog
completeness scoring, and AI training data pipelines.
"image_count": 8
Product
Core
warranty / return_policy
Warranty duration, type (manufacturer/brand/seller), and
platform-specific return window (7-day, 10-day, 30-day). Critical data for product comparison tools and
consumer trust signals.
"warranty": "1 Year Manufacturer"
Pricing
(INR)
price_inr / mrp_inr / sale_price_inr
Current effective selling price, Maximum Retail Price
(MRP as mandated under India's Legal Metrology Act), and any active sale price — all in INR. The MRP vs.
effective price gap is a core consumer intelligence signal unique to Indian markets.
"price_inr": 109999, "mrp_inr": 134999
Pricing
(INR)
discount_amount_inr / discount_pct
Discount in absolute INR and percentage off MRP. Indian
consumers respond strongly to percentage discounts — this field powers deal alert systems, price
comparison engines, and promotional analytics.
"discount_pct": 18.5
Pricing
(INR)
emi_available / emi_from_inr / emi_options[]
Whether EMI (Equated Monthly Instalment) is available,
the lowest EMI amount, and the full list of EMI options by bank and tenure. EMI is a primary purchase
driver in India — especially for electronics above ₹10,000.
"emi_from_inr": 3667 (3 months)
Pricing
(INR)
bank_offers[] / exchange_offer_inr
Active bank card offers (e.g. ₹2,000 off with HDFC card)
and exchange offer value where available. These hidden discounts can shift effective price by 5–20% —
invisible without proper scraping.
"bank_offer": "₹2000 off HDFC CC"
Pricing
(INR)
price_history[] / price_30d_low_inr
Time-series INR price data going back up to 24 months —
essential for tracking Big Billion Day, Great Indian Festival, and end-of-season sale pricing patterns
unique to Indian ecommerce cycles.
"price_30d_low_inr": 99999
Pricing
(INR)
cod_available / cod_charges_inr
Whether Cash on Delivery is available for this product
and any COD fee applied. COD accounts for 40–60% of Indian ecommerce orders — this flag is a key
availability and demand signal unlike any Western market equivalent.
"cod_available": true
Reviews &
Ratings
rating / rating_distribution
Aggregate star rating (1–5) and full breakdown of 1★
through 5★ review counts. Indian platforms often have higher review volumes than Western equivalents for
the same product — a richer signal for sentiment modeling.
"rating": 4.5, "5_star_pct": 77
Reviews &
Ratings
review_count / verified_purchases
Total review count and verified purchase review count.
Flipkart and Amazon India both distinguish verified buyers — critical for filtering fake reviews which
are more prevalent in Indian marketplace contexts.
"review_count": 28412
Reviews &
Ratings
top_reviews[] / review_keywords
Top 10 most helpful reviews (text, rating, date,
verified flag) plus AI-extracted keyword themes. Reviews on Indian platforms often contain regional
language code-switching — our NLP pipeline handles transliterated Hindi, Tamil, and other languages.
"keywords": ["battery", "camera", "value for money"]
Seller &
Marketplace
seller_name / seller_id / seller_rating
Name and platform ID of the listing seller, their
aggregate rating and review count. India has thousands of third-party marketplace sellers — tracking who
is winning the featured listing is critical for brand protection and authorized seller monitoring.
"seller_name": "Cloudtail India"
Seller &
Marketplace
flipkart_assured / amazon_fulfilled
Whether the listing carries Flipkart Assured or Amazon
Fulfilled quality/delivery badge. These trust signals directly affect buy-box visibility and consumer
conversion in the Indian market.
"flipkart_assured": true
Seller &
Marketplace
other_sellers[] / offer_count
All competing seller offers including prices,
conditions, and seller ratings. Exposes the full Indian marketplace offer landscape — essential for MAP
monitoring and unauthorized gray-market seller detection.
"offer_count": 18
Inventory &
Delivery
in_stock / stock_quantity
Boolean in-stock flag and estimated unit count. During
Indian festival sales, stock depletion is extremely rapid — hourly in-stock monitoring enables timely
competitive response and demand signals.
"in_stock": true
Inventory &
Delivery
pincode_serviceability / delivery_days
Whether the product is deliverable to a given pincode
and estimated delivery timeline. India's last-mile delivery remains highly uneven — pincode-level data
is essential for hyperlocal market analysis and logistics benchmarking.
"delivery_days": 2 (Pincode 400001)
Inventory &
Delivery
variants[] / variation_count
All product variations (size, color, storage, pack) with
individual price, availability, and MRP per variant. Essential for complete catalog coverage and
variant-level price tracking across Indian listings.
"variants": [{color: "Phantom Black", storage:
"256GB"}]
India-Specific
festival_sale_tag / sale_event_name
Whether the current price is part of an active sale
event (Big Billion Day, Great Indian Festival, End of Season Sale) and the event name/dates. Festival
pricing in India can slash prices by 30–70% — tracking these events is a cornerstone of Indian ecommerce
intelligence.
"sale_event": "Big Billion Day 2025"
India-Specific
gst_included / hsn_code
Whether GST is included in the displayed price and the
product's HSN (Harmonized System of Nomenclature) code where visible. Critical for tax compliance tools,
import/export analytics, and B2B procurement platforms operating in India.
"gst_included": true, "hsn_code": "8517"
India-Specific
made_in_india / bis_certified
Whether the product carries a "Made in India" label and
BIS (Bureau of Indian Standards) certification. Both are increasingly important consumer trust signals
post-Atmanirbhar Bharat — and required fields for government procurement analytics.
"made_in_india": true, "bis_certified": true
Demand & Market
Performance
estimated_monthly_sales / revenue_estimate_inr
AI-estimated monthly unit sales and gross merchandise
value (GMV) based on category rankings, review velocity, pricing trends, stock movements, and
marketplace demand signals. Provides a powerful proxy for product popularity, market share estimation,
sourcing decisions, and competitive benchmarking across Indian marketplaces.
"estimated_monthly_sales": 18500,
"revenue_estimate_inr": 203315000