Product
Core
product_id / fsn / asin_in
Platform-native identifiers — Flipkart's FSN (Flipkart
Serial Number), Amazon India's ASIN, and our normalized cross-platform product_id for matching the same
item across Indian marketplaces.
"fsn": "MOBGTAGPTJZZMCH5"
Product
Core
title / brand / manufacturer
Full product title as listed (including Hindi/regional
transliteration where applicable), extracted brand, and manufacturer. Essential for catalog
deduplication across Flipkart, Amazon, and Meesho listings of the same item.
"brand": "boAt"
Product
Core
category_path / subcategory
Full category breadcrumb from the platform (e.g.
Electronics > Mobiles > Samsung) mapped to a standardized Indian ecommerce taxonomy for cross-platform
comparison and segment analysis.
"category_path": "Mobiles > Samsung"
Product
Core
description / highlights / specifications
Full product description, marketing highlights, and
structured specifications table (RAM, storage, color, warranty etc.) extracted in structured key-value
format — not just raw text.
"ram": "12GB", "storage": "256GB"
Product
Core
images[] / image_count
All product image URLs (main, alternate, 360°,
lifestyle, video thumbnail) with resolution metadata. Enables competitive creative analysis, catalog
completeness scoring, and AI training data pipelines.
"image_count": 8
Product
Core
warranty / return_policy
Warranty duration, type (manufacturer/brand/seller), and
platform-specific return window (7-day, 10-day, 30-day). Critical data for product comparison tools and
consumer trust signals.
"warranty": "1 Year Manufacturer"
Pricing
(INR)
price_inr / mrp_inr / sale_price_inr
Current effective selling price, Maximum Retail Price
(MRP as mandated under India's Legal Metrology Act), and any active sale price — all in INR. The MRP vs.
effective price gap is a core consumer intelligence signal unique to Indian markets.
"price_inr": 109999, "mrp_inr": 134999
Pricing
(INR)
discount_amount_inr / discount_pct
Discount in absolute INR and percentage off MRP. Indian
consumers respond strongly to percentage discounts — this field powers deal alert systems, price
comparison engines, and promotional analytics.
"discount_pct": 18.5
Pricing
(INR)
emi_available / emi_from_inr / emi_options[]
Whether EMI (Equated Monthly Instalment) is available,
the lowest EMI amount, and the full list of EMI options by bank and tenure. EMI is a primary purchase
driver in India — especially for electronics above ₹10,000.
"emi_from_inr": 3667 (3 months)
Pricing
(INR)
bank_offers[] / exchange_offer_inr
Active bank card offers (e.g. ₹2,000 off with HDFC card)
and exchange offer value where available. These hidden discounts can shift effective price by 5–20% —
invisible without proper scraping.
"bank_offer": "₹2000 off HDFC CC"
Pricing
(INR)
price_history[] / price_30d_low_inr
Time-series INR price data going back up to 24 months —
essential for tracking Big Billion Day, Great Indian Festival, and end-of-season sale pricing patterns
unique to Indian ecommerce cycles.
"price_30d_low_inr": 99999
Pricing
(INR)
cod_available / cod_charges_inr
Whether Cash on Delivery is available for this product
and any COD fee applied. COD accounts for 40–60% of Indian ecommerce orders — this flag is a key
availability and demand signal unlike any Western market equivalent.
"cod_available": true
Reviews &
Ratings
rating / rating_distribution
Aggregate star rating (1–5) and full breakdown of 1★
through 5★ review counts. Indian platforms often have higher review volumes than Western equivalents for
the same product — a richer signal for sentiment modeling.
"rating": 4.5, "5_star_pct": 77
Reviews &
Ratings
review_count / verified_purchases
Total review count and verified purchase review count.
Flipkart and Amazon India both distinguish verified buyers — critical for filtering fake reviews which
are more prevalent in Indian marketplace contexts.
"review_count": 28412
Reviews &
Ratings
top_reviews[] / review_keywords
Top 10 most helpful reviews (text, rating, date,
verified flag) plus AI-extracted keyword themes. Reviews on Indian platforms often contain regional
language code-switching — our NLP pipeline handles transliterated Hindi, Tamil, and other languages.
"keywords": ["battery", "camera", "value for money"]
Seller &
Marketplace
seller_name / seller_id / seller_rating
Name and platform ID of the listing seller, their
aggregate rating and review count. India has thousands of third-party marketplace sellers — tracking who
is winning the featured listing is critical for brand protection and authorized seller monitoring.
"seller_name": "Cloudtail India"
Seller &
Marketplace
flipkart_assured / amazon_fulfilled
Whether the listing carries Flipkart Assured or Amazon
Fulfilled quality/delivery badge. These trust signals directly affect buy-box visibility and consumer
conversion in the Indian market.
"flipkart_assured": true
Seller &
Marketplace
other_sellers[] / offer_count
All competing seller offers including prices,
conditions, and seller ratings. Exposes the full Indian marketplace offer landscape — essential for MAP
monitoring and unauthorized gray-market seller detection.
"offer_count": 18
Inventory &
Delivery
in_stock / stock_quantity
Boolean in-stock flag and estimated unit count. During
Indian festival sales, stock depletion is extremely rapid — hourly in-stock monitoring enables timely
competitive response and demand signals.
"in_stock": true
Inventory &
Delivery
pincode_serviceability / delivery_days
Whether the product is deliverable to a given pincode
and estimated delivery timeline. India's last-mile delivery remains highly uneven — pincode-level data
is essential for hyperlocal market analysis and logistics benchmarking.
"delivery_days": 2 (Pincode 400001)
Inventory &
Delivery
variants[] / variation_count
All product variations (size, color, storage, pack) with
individual price, availability, and MRP per variant. Essential for complete catalog coverage and
variant-level price tracking across Indian listings.
"variants": [{color: "Phantom Black", storage:
"256GB"}]
India-Specific
festival_sale_tag / sale_event_name
Whether the current price is part of an active sale
event (Big Billion Day, Great Indian Festival, End of Season Sale) and the event name/dates. Festival
pricing in India can slash prices by 30–70% — tracking these events is a cornerstone of Indian ecommerce
intelligence.
"sale_event": "Big Billion Day 2025"
India-Specific
gst_included / hsn_code
Whether GST is included in the displayed price and the
product's HSN (Harmonized System of Nomenclature) code where visible. Critical for tax compliance tools,
import/export analytics, and B2B procurement platforms operating in India.
"gst_included": true, "hsn_code": "8517"
India-Specific
made_in_india / bis_certified
Whether the product carries a "Made in India" label and
BIS (Bureau of Indian Standards) certification. Both are increasingly important consumer trust signals
post-Atmanirbhar Bharat — and required fields for government procurement analytics.
"made_in_india": true, "bis_certified": true
Market Demand Data
estimated_monthly_sales / revenue_estimate_inr
AI-estimated monthly unit sales and GMV using category rankings, review velocity, pricing trends, stock levels, and marketplace demand signals. Delivers reliable insights into product popularity, market share, sourcing opportunities, and competitive benchmarking.
"estimated_monthly_sales": 18500,
"revenue_estimate_inr": 203315000