Product
Core
asin_uk / product_id / ean
Platform-native identifiers — Amazon UK ASIN, Argos
product number, Currys SKU — plus our normalised cross-platform product_id for matching the same item
across UK marketplaces using EAN/UPC barcode bridging.
"asin_uk": "B0CHX2FPHY6"
Product
Core
title / brand / manufacturer
Full product title as listed on the UK platform,
extracted brand name normalised for consistency, and manufacturer where disclosed. Essential for
cross-retailer catalog deduplication — the same Sony headphone appears under slightly different titles
on Amazon UK, Currys, and John Lewis.
"brand": "Dyson", "manufacturer": "Dyson Ltd"
Product
Core
category_path / subcategory
Full category breadcrumb from the UK platform (e.g.
Electronics > Audio > Headphones > Over-Ear) mapped to our standardised UK retail taxonomy for
cross-platform comparison across Amazon, Argos, Currys, and John Lewis category hierarchies.
"category": "Electronics > Audio > Headphones"
Product
Core
description / key_features / specifications
Full product description, key feature bullet points, and
structured specifications table extracted in key-value format. Powers NLP analysis, content audit
tooling, SEO keyword gap research, and AI training datasets across UK product categories.
"battery_life": "30 hours", "color": "Midnight Black"
Product
Core
images[] / image_count / has_360_view
All product image URLs in display order (main,
alternate, lifestyle, 360°) with resolution metadata. UK retailers invest heavily in product photography
— John Lewis and ASOS in particular. Image completeness score is a strong listing quality proxy for UK
catalog auditing.
"image_count": 8, "has_360_view": true
Product
Core
warranty / return_days / returns_free
Warranty duration and type, platform return window in
days, and whether returns are free (a major competitive differentiator in the UK — ASOS and Zalando have
built market share largely on free returns). These fields power consumer comparison tools and returns
cost benchmarking.
"return_days": 30, "returns_free": true
Pricing
(GBP)
price_gbp / rrp_gbp / sale_price_gbp
Current selling price, Recommended Retail Price (RRP),
and any active sale or promotional price — all in GBP. The RRP vs. effective price gap is a regulated
area in the UK — the Advertising Standards Authority (ASA) and CMA monitor misleading discount claims —
making this field critical for compliance analytics.
"price_gbp": 279.00, "rrp_gbp": 349.00
Pricing
(GBP)
vat_included / vat_amount_gbp / price_ex_vat_gbp
Whether the displayed price includes 20% standard UK
VAT, the absolute VAT amount in GBP, and the pre-VAT base price. Essential for B2B procurement tools
(businesses reclaim VAT), tax compliance systems, and cross-border price comparisons where VAT treatment
differs — particularly relevant post-Brexit for EU-UK comparisons.
"vat_amount_gbp": 46.50, "price_ex_vat": 232.50
Pricing
(GBP)
discount_amount_gbp / discount_pct
Discount in absolute GBP and percentage off RRP. UK
consumer advertising rules require a genuine prior price for discount claims to be valid (CMA guidance)
— this field, combined with price history, enables detection of misleading "was/now" pricing, a growing
area of regulatory scrutiny in British retail.
"discount_pct": 20.1, "discount_gbp": 70.00
Pricing
(GBP)
price_history[] / price_30d_low_gbp
Time-series GBP price data going back up to 24 months —
essential for tracking Black Friday, Boxing Day, January Sales, Amazon Prime Day, and mid-season sale
pricing patterns unique to the British retail calendar. Powers misleading discount detection and
seasonal pricing strategy modelling.
"price_30d_low_gbp": 249.99
Pricing
(GBP)
cashback_available / cashback_gbp / cashback_provider
Whether a cashback offer is active via a major UK
cashback platform (TopCashback, Quidco), the cashback amount or percentage, and the provider. UK
cashback culture is unique — millions of consumers use these platforms and effective prices can be 5–20%
below listed prices, invisible to standard price monitoring.
"cashback_gbp": 15.00, "provider": "TopCashback"
Pricing
(GBP)
buy_now_pay_later / bnpl_provider / monthly_gbp
Whether BNPL (Klarna, Clearpay, PayPal Pay in 3) is
available, the provider, and monthly instalment amount in GBP. BNPL adoption in the UK is among Europe's
highest — particularly in fashion (ASOS, Next, Very). The FCA's BNPL regulation progress makes tracking
this field increasingly important for compliance monitoring.
"bnpl_provider": "Klarna", "monthly_gbp": 29.67
Reviews &
Ratings
rating / rating_distribution
Aggregate star rating (1–5) and full breakdown of 1★
through 5★ review counts. UK consumers write detailed, often blunt product reviews — the distribution
between 5★ and 1★ is a strong signal for product quality and customer service issues unique to British
consumer culture.
"rating": 4.7, "5_star_pct": 83
Reviews &
Ratings
review_count / verified_purchases / trustpilot_rating
Total review count, verified purchase count, and where
available the seller's Trustpilot score — a review platform uniquely dominant in UK ecommerce trust
signals. British consumers check Trustpilot more than any other European nation, making this a
high-value field for seller reputation monitoring.
"trustpilot_score": 4.2, "trustpilot_reviews": 43201
Reviews &
Ratings
top_reviews[] / review_keywords
Top 10 most helpful reviews with text, rating, date, and
verified flag, plus AI-extracted keyword themes. British reviews are rich with nuanced sentiment —
common keywords like "build quality", "value for money", and "customer service" consistently outperform
features-focused feedback as purchase predictors.
"keywords": ["build quality", "value", "delivery
speed"]
Seller &
Marketplace
seller_name / seller_id / seller_rating
Name and platform ID of the featured listing seller and
their aggregate rating. Amazon UK's third-party seller ecosystem is one of Europe's most competitive —
tracking who wins the buy box is essential for brand protection, MAP compliance, and detecting
unauthorised sellers violating UK distribution agreements.
"seller_name": "Currys PC World"
Seller &
Marketplace
prime_eligible / amazon_fulfilled / next_day_flag
Whether the listing qualifies for Amazon Prime delivery,
is Amazon Fulfilled (FBA or Amazon Retail), and carries next-day delivery eligibility. The UK has one of
the world's highest Amazon Prime penetration rates — prime eligibility is a critical buy-box and
conversion signal unique to British ecommerce.
"prime_eligible": true, "next_day_flag": true
Seller &
Marketplace
other_sellers[] / offer_count
All competing seller offers with prices, conditions, and
seller ratings. Exposes the full UK marketplace offer landscape — critical for identifying unauthorised
sellers, tracking MAP compliance across Amazon UK's large third-party seller base, and monitoring
cross-border EU sellers post-Brexit who may undercut UK distributors.
"offer_count": 19
Inventory &
Delivery
in_stock / stock_level / restock_eta
Boolean in-stock flag, qualitative stock level (In Stock
/ Low Stock / Out of Stock), and estimated restock date where exposed. During UK Black Friday and Boxing
Day, stock depletion is rapid — real-time monitoring enables competitive opportunity alerts within hours
of a competitor going out of stock.
"stock_level": "Low Stock", "restock_eta": "3–5 days"
Inventory &
Delivery
click_and_collect / c_and_c_stores
Whether Click & Collect is available and the number
of collection point locations. Click & Collect is uniquely dominant in UK retail — Argos, John
Lewis, Boots, and Next have extensive in-store collection networks. This data powers omnichannel
analytics and last-mile delivery benchmarking for UK retailers.
"click_and_collect": true, "c_and_c_stores": 842
Inventory &
Delivery
variants[] / variant_count
All product variations (colour, size, storage, pack
size) with individual GBP price, VAT breakdown, and availability per variant. Essential for complete UK
catalog coverage — fashion variants on ASOS alone can number in the hundreds per product listing.
"variants": [{color: "Midnight Black", size: "M"}]
UK-Specific
sale_event_tag / black_friday_price_gbp
Whether the current price is part of an active UK sale
event (Black Friday, Boxing Day, January Sales, Amazon Prime Day, Bank Holiday Sale, Back to School) and
the event name. The UK's Boxing Day sale is unique among major economies — a post-Christmas shopping
event with no equivalent elsewhere in Europe or North America.
"sale_event": "Black Friday 2025"
UK-Specific
ukca_marked / ce_marked / bs_standard
Post-Brexit UK Conformity Assessed (UKCA) mark, EU CE
marking, and British Standard (BS) certification where present. Since January 2023, products sold in
Great Britain require UKCA marking rather than CE — a regulatory data field unique to the UK market and
critical for compliance monitoring and import analytics.
"ukca_marked": true, "ce_marked": false
UK-Specific
fsa_registered / allergen_labelling / uk_organic
Food Standards Agency registration status for
food/supplement products, UK allergen labelling compliance flag (Natasha's Law 2021), and UK organic
certification. Essential fields for food and health product compliance monitoring in the UK —
particularly for Boots, Holland & Barrett, and Amazon UK grocery categories.
"fsa_registered": true, "natasha_law_compliant": true
Sustainability & Compliance
carbon_footprint_kg / recycled_content_pct / packaging_recyclable
Estimated product lifecycle carbon footprint (kg CO₂e), percentage of recycled materials used in manufacturing, and whether packaging is fully recyclable. Sustainability reporting is becoming increasingly important for UK retailers due to growing consumer demand, ESG reporting requirements, and retailer net-zero commitments. These fields support environmental benchmarking, supplier audits, and green purchasing tools.
{
"carbon_footprint_kg": 18.4,
"recycled_content_pct": 35,
"packaging_recyclable": true
}
